icon About us

about
  • I design and code Web sites

    ... for clients big and small.
  • WordPress is a long-time specialty

    I have been creating sites like this since the first version of WordPress launched.
  • Computer book author

    I have written five how-to computer books on Photoshop, Internet services, and XML.

icon What We Do

I serve as a Web designer and front-end developer for a variety of corporate and nonprofit clients. I am the author of numerous technical articles and five books about computer-based graphic design and Internet services. My most recent book is Programming the Web Using XML (McGraw-Hill).

Before launching GenuineClass, my Web design and consulting business, I served as vice president of global HR Internet strategy at Merrill Lynch. In that role, I oversaw the firm’s human resources Web sites worldwide. I previously served as program director of content programming for IBM, coordinating all editorial content and interactive broadcasts for the ibm.com home page.

I have worked as an editor for several magazine publishers, and designed books and directories for book publisher Henry Holt & Co. and consulting firm McKinsey & Company. I hold a B.A. in psychology from Wesleyan University in Middletown, CT, and graduated from Hunter College High School in New York, NY.

What's on my plate...

PreventHarm.org's new campaign
Arlington Convention and Visitors Service — newsletter marketing efforts
Fordham University theatre department: Senior showcase
Quatt.com redesign
Madison501.com
TooSafe.org
SEO engagement for 911 Cancer Fund lawyers
Upcoming NYC government site migration to WordPress
Sales training updates for Baume & Mercier