About us
What We Do
We make Web sites for people who have better things to do than figure out how to make Web sites. Whether you're a lawyer, a therapist, a corporate marketer, or a reluctant DIY-er who’s officially hit your limit, we’ll take the mess of ideas in your head (or inbox) and turn them into something clean, functional, and actually representative of who you are.
We also support the Web sites for a wide variety of nonprofits. I've worked with cultural organizations, educational nonprofits, advocacy groups, and grant-supported organizations.
We’re not a big agency, and that’s the point. You’ll work directly with a real human (hi, I’m Eileen) who listens carefully, asks sharp questions, and makes sure your site doesn’t just look good but makes sense — to your users, to search engines, and to you. I’ll walk you through what matters and skip the stuff that doesn’t. If you’ve ever thought, “I don’t know what I don’t know,” I’ve got you.
This isn’t about chasing trends or impressing other designers. It’s about making your online presence as confident, clear, and capable as you are in real life. Media Coverage
- This was a fun surprise: I was mentioned in a Chinese-language feature about the Vibrance: Forged in Time exhibition at Thomsen Gallery in Manhattan. I had had the pleasure of creating the exhibition Web site as part of a wonderful team working to support artists from around the world. (July 17, 2026)
- My clients frequently thank me for being so understanding, so patient, and so nice. But there is such a thing as being "too nice," as I told the New York Post on Good Riddance Day (December 28, 2024)!
- I was quoted at length in Craigslist, Wikipedia, Zillow Top List of Fastest US Websites (TechNewsWorld, October 17, 2023)
- I was interviewed on the Why I Network podcast about why I became a Web designer. (May 2022)
- I was quoted in Contact Forms Don’t Have to Be So Irritating. Here’s How to Improve Them. (BuiltIn.com, September 2021)
- I was quoted in 25 Tips for Updating Old Blog Posts for SEO & Boosting Organic Traffic (Databox, June 2021)
- I was interviewed for Do You Have What It Takes to Become a Web Designer? (Rasmussen.edu, February 2019)
- I was interviewed for 9 Qualities You Need To Become a Successful Web Designer (SanjayWebDesigner.com, January 2018)
- GenuineClass was included as a case study in the book How to Open and Operate a Financially Successful Web Site Design Business by Bruce C. Brown and Charlotte Evans (2009)