About us
What We Do
I serve as a Web designer and front-end developer for a variety of corporate and nonprofit clients. I am the author of numerous technical articles and five books about computer-based graphic design and Internet services. My most recent book is Programming the Web Using XML (McGraw-Hill).
Before launching GenuineClass, my Web design and consulting business, I served as vice president of global HR Internet strategy at Merrill Lynch. In that role, I oversaw the firm’s human resources Web sites worldwide. I previously served as program director of content programming for IBM, coordinating all editorial content and interactive broadcasts for the ibm.com home page.
I have worked as an editor for several magazine publishers, and designed books and directories for book publisher Henry Holt & Co. and consulting firm McKinsey & Company. I hold a B.A. in psychology from Wesleyan University in Middletown, CT, and graduated from Hunter College High School in New York, NY.
Media Coverage
- I was quoted at length in Craigslist, Wikipedia, Zillow Top List of Fastest US Websites (TechNewsWorld, October 17, 2023)
- I was interviewed on the Why I Network podcast about why I became a Web designer. (May 2022)
- I was quoted in Contact Forms Don’t Have to Be So Irritating. Here’s How to Improve Them. (BuiltIn.com, September 2021)
- I was quoted in 25 Tips for Updating Old Blog Posts for SEO & Boosting Organic Traffic (Databox, June 2021)
- I was interviewed for Do You Have What It Takes to Become a Web Designer? (Rasmussen.edu, February 2019)
- I was interviewed for 9 Qualities You Need To Become a Successful Web Designer (SanjayWebDesigner.com, January 2018)
- GenuineClass was included as a case study in the book How to Open and Operate a Financially Successful Web Site Design Business by Bruce C. Brown and Charlotte Evans (2009)